Total Wireless: World Cup Tickets
Brand
Date
May 2026
Description
Total Wireless debuts a promotional video campaign titled World Cup Tickets, focusing on urban connectivity within the telecommunications sector. The project centres on a series of flyers placed throughout a metropolitan environment, observing how pedestrians encounter and interact with these announcements during their daily commutes. Produced by Underhill, the campaign utilizes a live-action technique to capture candid, authentic moments on city streets. The visual execution leans into a desaturated palette, framing the activity within busy, real-world surroundings.
Style
Horizontal, Commercial, Action, Desaturated
Industries
Color
Charcoal
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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