Total Wireless debuts a promotional video campaign titled World Cup Tickets, focusing on urban connectivity within the telecommunications sector. The project centres on a series of flyers placed throughout a metropolitan environment, observing how pedestrians encounter and interact with these announcements during their daily commutes.
Produced by Underhill, the campaign utilizes a live-action technique to capture candid, authentic moments on city streets. The visual execution leans into a desaturated palette, framing the activity within busy, real-world surroundings.
