Logo

Topo Chico Hard, CHARLY

Fútbol Fit Check Jersey
Date

May 2026

Description

The Fútbol Fit Check Jersey project brings together Topo Chico Hard and CHARLY to highlight the intersection of sports culture and lifestyle apparel. Executed by the team at alma, the film features a series of portraits and action-oriented sequences set against the backdrop of a stadium. The creative direction leans into a vivid color palette, utilizing stadium turf greens and high-contrast yellow typography. The commercial utilizes a live-action technique to capture a mix of candid athletic movement and posed apparel showcases, maintaining a clean, energetic aesthetic throughout.

Style

Horizontal, Commercial, Action, Clean

Industries

Football (American)

Color
Forest Green
Golden Yellow
Background

Sports Venue

Context

Advertising Campaign, Brand Film / Corporate Video

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by