Topo Chico Hard, CHARLY

May 2026

Topo Chico Hard and CHARLY collaborate on the Fútbol Fit Check Jersey project, a commercial film capturing the intersection of sports culture and lifestyle apparel. The piece features models showcasing team-inspired jerseys and casual wear against the backdrop of a stadium, integrating live-action techniques with a clean, energetic aesthetic. Set against the green of a turf pitch and stadium seating, the cinematography utilizes natural daylight to highlight the brand's signature yellow and green palette. With creative output from alma, the project balances active sports sequences with stylized portraiture and bold graphic title cards.

Horizontal, Commercial, Action, Clean

Football (American)

Sports Venue

Advertising Campaign, Brand Film / Corporate Video