Topo Chico Hard, CHARLY
Fútbol Fit Check Jersey
Brands
ProjectFútbol Fit Check Jersey
Date
May 2026
Description
The Fútbol Fit Check Jersey project brings together Topo Chico Hard and CHARLY to highlight the intersection of sports culture and lifestyle apparel. Executed by the team at alma, the film features a series of portraits and action-oriented sequences set against the backdrop of a stadium. The creative direction leans into a vivid color palette, utilizing stadium turf greens and high-contrast yellow typography. The commercial utilizes a live-action technique to capture a mix of candid athletic movement and posed apparel showcases, maintaining a clean, energetic aesthetic throughout.
Style
Horizontal, Commercial, Action, Clean
Industries
Football (American)
Color
Forest Green
Golden Yellow
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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