Tooheys
Ultra 30"
Brand
ProjectUltra 30"
Date
Mar 2026
Description
Tooheys presents a 30-second commercial for Ultra, capturing the social atmosphere of a local pub. The spot centers on a traditional bar setting, focusing on the interaction between staff and patrons as they engage in a lively environment. Produced by FINCH, the film utilizes live-action technique to establish a warm, ambient visual tone. The production features post-production and VFX work by The Editors, with sound design and music provided by Sonar Music. Media strategy for the campaign was handled by EssenceMediacom.
Style
Horizontal, Commercial, Warm
Industries
Alcoholic Beverages
Color
Camel
Jet Black
Background
Bar
Context
TVC / TV Commercial
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