Tom Ford Beauty: Traceless Soft Matte Concealer
Brand
Date
Sep 2025
Description
Tom Ford Beauty presents the Traceless Soft Matte Concealer campaign, a project centered on the product's finish and application. The series features model Junnan Wu in a side-by-side comparison, detailing the smoothing effect of the concealer against a clean, white background. Photographer Terry Tsiolis captures the subject using soft, diffused lighting to emphasize natural skin texture. With makeup artistry by Frankie Boyd and casting by Jenny Friedberg, the campaign leans into a commercial aesthetic while maintaining a focus on product performance.
Style
Horizontal, Commercial, Clean
Techniques
Soft Light
Industries
Background
White Seamless
Context
E-commerce / Product
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