Tom Ford Beauty
Traceless Soft Matte Concealer
Brand
Date
Sep 2025
Description
Tom Ford Beauty presents the Traceless Soft Matte Concealer campaign, a focused project highlighting the smoothing properties of the brand's latest complexion product. The imagery utilizes a split-screen composition to illustrate the product's finish through a direct before-and-after comparison of model Junnan Wu. Photographed by Terry Tsiolis, the work employs soft, diffused lighting and a clean, minimalist aesthetic. The production credits include makeup artistry by Frankie Boyd and casting by Jenny Friedberg, ensuring the technical focus remains on skin correction and natural texture.
Style
Horizontal, Commercial, Clean
Techniques
Soft Light
Industries
Cosmetics
Background
White Seamless
Context
E-commerce / Product
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