Tom Ford Beauty presents the Runway Lip Color 2024 campaign, a commercial film capturing the brand's latest cosmetic launch. The production focuses on intimate, close-up visuals that highlight the application and texture of the product within a relaxed, indoor setting.
Produced by Partner Films New York, the project leans into an editorial aesthetic. The work utilizes live-action technique and analogue film grain to build a specific atmosphere, prioritizing clean framing and a lifestyle-oriented narrative structure.