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Brand
Tom Ford Beauty
ProjectTraceless Soft Matte Concealer
Before and after comparison of a male model's face showing concealer application on a white background.

Tom Ford Beauty Traceless Soft Matte Concealer 2025

Associated creatives

Terry Tsiolis
Terry TsiolisPhotographer
Frankie Boyd
Frankie BoydMakeup Artist
Jenny Friedberg
Jenny FriedbergCasting Director
Junnan Wu
Junnan WuModel

Tags

man face before afterman facebefore aftermale model portraitmale modelmodel portraittom ford beauty concealerconcealer campaignbeauty portrait

Description

This beauty campaign image features a side-by-side before-and-after comparison of model Junnan Wu for the Tom Ford Beauty Traceless Soft Matte Concealer project. Photographed by Terry Tsiolis with makeup artistry by Frankie Boyd and casting by Jenny Friedberg, the split-screen composition highlights skin correction against a clean white seamless background. Soft, diffused lighting accentuates the natural skin texture and the smoothing effect of the cosmetic product. The bottom corners display brand typography and product details.

Style

Horizontal, Commercial, Clean

Techniques

Soft Light

Industries

Cosmetics

Background

White Seamless

Context

E-commerce / Product