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Tobias van Daal: Brand Identity

Date

Feb 2025

Description

The brand identity for Tobias van Daal, developed with graphic design from Twice Shy, centers on a minimalist aesthetic that bridges digital interface design and print collateral. The work leans into modernist graphic design principles, utilizing geometric construction grids, precise typographic layouts, and architectural structural elements to define the visual language. Beyond static identity, the project extends into a robust motion graphics program. This includes 3D typographic logo animations featuring polished, reflective surfaces and morphing wireframe structures. The digital presence is unified by a sleek web interface that integrates cinematic portfolio footage and fluid interaction patterns, balancing raw documentary-style imagery with clean digital design.

Style

Horizontal, Clean

Color
Jet Black
Context

Brand Film / Corporate Video

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