Timberland

Mar 2026

For the Timberland Authentic Boat Shoe 2026 campaign, the creative team has masterfully leaned into the heritage of the brand while contemporizing its visual identity for a modern audience. Under the sharp creative direction of Vincenzo Schioppa, the project finds a perfect balance between nautical tradition and contemporary lifestyle photography. By utilizing natural light to capture the tactile quality of premium leather and raw denim, the imagery avoids the polished artificiality often seen in footwear advertising, opting instead for a more grounded, editorial approach. Photographer Paul Hempstead frames the talent against contrasting textures—from the weathered wood of a shipyard hull to vibrant, monochromatic industrial doors—creating a visual narrative that is both gritty and optimistic. The inclusion of model Hyuk Kim helps anchor the campaign, while the styling by Riccardo Linarello emphasizes the versatility of the footwear through thoughtful layering and casual, lived-in silhouettes. This commercial effort effectively synthesizes the slogan One Authentic. Made For All. by focusing on the communal and varied nature of the human experience. With casting led by Drew Villani and Simone Riccomi, the resulting visuals feel genuine and inclusive, successfully positioning the classic boat shoe as a staple that transcends seasonal trends. The project achieves a clean, bright aesthetic that celebrates the intersection of functional design and effortless fashion, proving that timeless footwear can feel entirely fresh when placed within the right storytelling context.

Lifestyle, Commercial, Commercial, Commercial

Natural light, Natural light, Natural light

Footwear, Fashion, Fashion, Fashion