Tiffany & Co.

Apr 2026

Tiffany & Co. returns to the forefront of luxury eyewear with a campaign that masterfully blends the heritage brand's iconic elegance with a contemporary, lifestyle-forward sensibility. Under the vision of creative directors Diego Vourakis, Juan Duque, and Nima Habibzadeh, the spring 2026 collection is framed through an editorial lens that prioritizes clean lines and high-end minimalism. Photographer Jody Rogac captures the essence of the new frames, utilizing bright natural light to highlight the intricate gold detailing on the temples and the polished textures of the eyewear. Featuring models Mika Schneider and Vivienne Rohner, the imagery transitions seamlessly from serene, sun-drenched urban settings to the intimate, soft-focus warmth of a refined residential interior. Stylist Katie Burnett brings a sophisticated, understated palette to the wardrobe, while hair by Mustafa Yanaz and makeup by Sam Visser lean into a polished, classic aesthetic that allows the eyewear to serve as the definitive accessory. This project stands as a textbook example of high-fashion commercial portraiture, balancing the demands of a global brand with a quiet, human-centric focus. By emphasizing side profiles and curated details, the visuals transform the eyewear into an essential element of modern luxury, perfectly embodying the brand's enduring commitment to craftsmanship while maintaining a fresh, accessible appeal that resonates within the competitive fashion eyewear landscape.

Editorial, Vertical

Natural light

Eyewear, Fashion