Tiffany & Co.
Tiffany & Co. Hardwear 2025 Campaign
Apr 2025
Tiffany & Co. presents the 2025 HardWear campaign, a high-end fashion series featuring actors Greta Lee and Mikey Madison. Photographer and director Harley Weir leads the visual direction, capturing the collection’s signature gold link jewellery against minimalist, studio-lit backdrops. The imagery utilizes soft, directional natural light to emphasize the sculptural metal textures of the necklaces, bracelets, and earrings. The project channels a clean, polished aesthetic, pairing the metallic accessories with monochromatic apparel to maintain focus on the jewellery design. Stylist Alex Harrington oversees the fashion direction, while the production team includes cinematographer Ben Carey and set designer Matt Jackson. The series features hair by Jenny Cho, makeup by Fara Homidi, and manicures by Megumi Yamamoto.
Commercial, Clean, Vertical
Natural light
Jewellery
Advertising Campaign
