Tiffany & Co.: Tiffany & Co. Hardwear 2025 Campaign

Apr 2025

Tiffany & Co. presents the 2025 HardWear campaign, a series of portraits and short-form video assets featuring actors Greta Lee and Mikey Madison. The campaign highlights the brand's iconic gold link jewellery through a minimalist lens, utilizing a consistent palette of soft blue and deep teal backdrops to ground the metallic textures. Photographed and directed by Harley Weir, the visuals employ natural light and soft directional shadows to emphasise the sculptural forms of the necklaces, earrings, and bracelets. The production relies on clean, polished compositions to frame the jewellery against understated silhouettes, maintaining a focus on refined craftsmanship. The creative production features fashion styling by Alex Harrington, hair by Jenny Cho, and makeup by Fara Homidi. The set design is by Matt Jackson, with cinematography by Ben Carey and manicures by Megumi Yamamoto.

Commercial, Clean, Vertical

Natural light

Advertising Campaign