Tiffany & Co.

Nov 2024

For the Tiffany & Co. Holiday 2024 ad campaign, the iconic jewellery house leans into a narrative of festive elegance, casting actress Anya Taylor-Joy as the central figure in a series of highly polished commercial portraits. Directed by Jonas Lindstroem, the campaign strips away excess, relying on a monochromatic black wardrobe and a sophisticated, deep teal background to ensure the spotlight remains firmly on the intricate craftsmanship of the rose and yellow gold collections. The imagery utilizes precise studio strobe lighting to emphasize the reflective sheen of the diamond-adorned pieces, capturing a crisp, editorial minimalism that feels both timeless and celebratory. Soft, shimmering white light particles scattered across the frames evoke the atmosphere of a magical winter, grounding the luxury aesthetic in a subtle holiday narrative. The collaboration between stylist Ryan Hastings and the hair and makeup team, featuring Gregory Russell and Georgie Eisdell, results in a sleek, pulled-back aesthetic that complements the bold, classic red lip worn by Taylor-Joy. By balancing sharp, structured portraiture with a warm, festive glow, the project successfully elevates high-end commercial work into a cohesive visual story that celebrates heritage while maintaining a modern, radiant edge. Every detail, from the manicured nails by Chisato Yamamoto to the deliberate posing, reinforces the brand's commitment to quiet, luxurious impact.

Commercial, Editorial, Editorial

Studio strobe

Jewellery, Fashion