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THIS: THIS Changes Everything*

Brand
THIS
Date

Jan 2025

Description

THIS explores the evolution of plant-based dining in its latest campaign, THIS Changes Everything. The film centers on a protagonist navigating a bright, modern interior, drawing a clear parallel between contemporary design and the brand's food-tech approach to meat alternatives. Produced by Apostle, the project moves through a series of live-action sequences that highlight the product integration within a high-end, clean aesthetic. St Luke’s led the creative development of the spot, with additional agency input from ITV, Rock Soup Media, and Search Party. Technical execution includes post-production and VFX by Creep, while the soundscape was crafted by Killer Crab Men. The campaign reflects a shift in messaging, grounding plant-based consumption in a lifestyle-forward visual language.

Style

Horizontal, Commercial, Clean

Industries
CPG / Packaged Food
Color
Camel
Cream
Background

Hotel Room

Context

TVC / TV Commercial

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