THIS
THIS Changes Everything*
Brand
ProjectTHIS Changes Everything*
Date
Jan 2025
Description
THIS explores the shift toward plant-based alternatives in this commercial spot for 'THIS Changes Everything.' The film features a central figure in a contemporary urban setting, leaning into a clean, live-action aesthetic that focuses on product integration within a lifestyle context. Developed in collaboration with agency partners including St Luke’s, ITV, and Rock Soup Media, the production was handled by Apostle. Post-production and visual effects were provided by Creep, with music and sound design credited to Killer Crab Men.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Color
Camel
Cream
Background
Hotel Room
Context
TVC / TV Commercial
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