The Zebra
Rather Do
Brand
ProjectRather Do
Date
Dec 2024
Description
The Zebra's 'Rather Do' campaign introduces a dry, observational look at the friction of daily life. The commercial features a central character donning a zebra mascot head, cutting through the tedium of corporate office work, home assembly tasks, and parking lot driving lessons to highlight the brand's insurance comparison service. Produced by O Positive with agency creative support from Hill Holliday Boston, the spot employs a clean, live-action technique to ground its premise. Post-production and VFX were managed by Fin Design + Effects, maintaining a consistent aesthetic across the project's varied domestic and high-rise corporate settings.
Style
Horizontal, Commercial, Clean
Industries
Insurance
Color
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
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