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The Zebra: Rather Do

Date

Dec 2024

Description

The Zebra’s 'Rather Do' campaign frames the tedium of daily life through a series of observational vignettes. The project captures relatable scenarios, from office corporate environments to home-based assembly tasks, highlighting the brand’s insurance comparison service through a live-action commercial approach. Developed by agency Hill Holliday Boston, the production utilizes a clean, horizontal aesthetic. The project features production by O Positive and post-production by Fin Design + Effects to round out the technical execution.

Style

Horizontal, Commercial, Clean

Industries
Color
Jet Black
Pure White
Background

Office

Context

TVC / TV Commercial

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