The Zebra: Rather Do
Brand
Date
Dec 2024
Description
The Zebra’s 'Rather Do' campaign frames the tedium of daily life through a series of observational vignettes. The project captures relatable scenarios, from office corporate environments to home-based assembly tasks, highlighting the brand’s insurance comparison service through a live-action commercial approach. Developed by agency Hill Holliday Boston, the production utilizes a clean, horizontal aesthetic. The project features production by O Positive and post-production by Fin Design + Effects to round out the technical execution.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
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