The Royal Mint
Forever Metal
Brand
ProjectForever Metal
Date
Dec 2024
Description
The Royal Mint's project, Forever Metal, serves as a cinematic brand film that juxtaposes natural landscapes with digital artistry. Produced by UNIT9 London with agency support from EveryFriday, the film traverses the Welsh hillsides through sweeping long shots and detailed macro perspectives of the local terrain. The piece leans into an atmospheric visual language, utilising warm colour grading and sharp VFX to integrate a shifting metallic form into the live-action footage. The result is a study of scale and texture that captures an evolving metallic object against the backdrop of natural cloud formations and wetlands.
Style
Horizontal, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Music
Color
Amber
Gold
Background
Valley
Context
Brand Film / Corporate Video
Associated creatives
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