The North Face: We Play Different
Brand
Date
Sep 2024
Description
The North Face presents 'We Play Different,' a high-energy commercial campaign that spotlights winter mountaineering and extreme sports. The project leans into a cinematic aesthetic, capturing athletes across rugged, snowy landscapes and icy glaciers. Produced with Pith, the film utilizes a live-action technique interspersed with fast-paced action footage and slow motion. Post-production work by Trafik and Ben Corbin integrates striking visual effects and symmetrical mirror editing to define the visual pace. The sound design and music composition for the project were handled by Field Day.
Style
Horizontal, Action, Cinematic, Grainy
Techniques
Slow motion
Industries
Color
Navy
Pure White
Crimson
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
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