The North Face: Urban x Outdoor Cult
Brand
Date
Jan 2026
Description
The North Face showcases the brand's Pinnacle Project with a promotional look at the pop-up shelter installation in the Dolomites. The film highlights the intersection of urban design and outdoor utility, set against a backdrop of dramatic alpine terrain. With creative direction from the team at WINK, the visual narrative employs cinematic drone footage to capture the scale of the remote high-altitude location. The production leans into golden hour lighting to frame the structure within the rugged mountain landscape, emphasizing the geographic isolation of the project through sweeping, expansive camera movements.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Drone footage
Industries
Color
Scarlet
Background
Mountain
Context
Brand Film / Corporate Video
Associated creatives
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