The North Face

Jan 2026

This promotional film for The North Face explores the intersection of urban design and mountain exploration via the Pinnacle Project initiative. Centered on a remote, high-altitude pop-up shelter situated in the Dolomites, the visual narrative utilizes cinematic aerial drone footage to capture the scale of the alpine landscape. The piece frames the shelter against dramatic rocky peaks and changing light, incorporating graphic overlays of elevation data and coordinates. With creative direction by WINK, the film emphasizes the rugged, accessible-by-foot setting through expansive movement and a focus on high-altitude terrain.

Horizontal, Cinematic, Golden Hour

Drone footage

Outdoor & Performance Apparel

Mountain

Brand Film / Corporate Video