The North Face: The North Face Summit Nuptse

Oct 2026

The North Face Summit Nuptse campaign presents a focused study on high-performance outerwear, balancing technical utility with a sharp, commercial aesthetic. The project features a series of studio-based portraits and product stills that highlight the signature quilted construction and glossy finish of the collection. Photographer Boe Marion frames the subjects against stark white and atmospheric gradients, using clean, directional lighting to emphasize the volume and reflective textures of the puffer jackets. With cinematography and lighting direction from Lucas Chemotti, the visuals lean into a polished, minimalist look that highlights the functional design and vibrant color palette of the apparel. The campaign blends editorial portraiture with classic product photography, capturing the intersection of mountaineering heritage and contemporary style.

Commercial, Clean, Vertical

White Seamless

Advertising Campaign