The North Face: North face purple label
Brand
Date
Jan 2025
Description
The North Face Purple Label presents a series of studio-based portraits defining the brand's contemporary outdoor apparel. Photographed by Katsuhide Morimoto, the project showcases an editorial approach to functional design, focusing on the textures and layered silhouettes of the collection. Models Jules Pascoet and Odinaka Ekezie feature in the campaign, styled in oversized utility jackets, technical parkas, and relaxed cargo trousers. The execution utilizes clean, vertical compositions and consistent, soft lighting to emphasize the muted, earthy palette and fabric construction, leaning into a minimalist aesthetic for the fashion lookbook.
Style
Editorial, Vertical, Clean
Background
Grey Seamless
Context
Lookbook
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