The North Face

Jan 2025

The North Face Purple Label presents a seasonal lookbook highlighting contemporary outdoor apparel through a series of fashion editorial portraits. Photographed by Katsuhide Morimoto, the series captures a minimalist aesthetic focused on functional layering, relaxed silhouettes, and the technical textures of the collection. The campaign features models Jules Pascoet and Odinaka Ekezie set against a neutral, seamless studio backdrop. Utilizing soft, even lighting, the photography emphasizes the nuanced color palette and construction of the garments, from heavyweight denim cargo pieces to lightweight, hooded zip-up jackets. The styling reflects a modern take on casual streetwear, defined by clean lines and coordinated utility-focused ensembles.

Editorial, Vertical, Clean

Grey Seamless

Lookbook