The North Face
Be Yourself
Brand
ProjectBe Yourself
Date
Jun 2026
Description
The North Face presents 'Be Yourself,' a promotional campaign that captures a group of young adults across diverse urban and natural landscapes. The production explores the brand's outdoor apparel, featuring subjects in puffer jackets within environments ranging from grassy fields to architectural settings. Produced by GREATERGOOD, the film utilizes live-action techniques to emphasize movement. The visual language leans into a grainy aesthetic, defined by dynamic camera angles and natural light transitions that move from daylight to twilight.
Style
Horizontal, Commercial, Action, Grainy
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Navy
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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