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The North Face: Anthem :60

Brand
The North Face
Date

May 2026

Description

The North Face presents 'Anthem :60,' a brand film that navigates the intersection of rugged exploration and quiet human connection. Produced by GREATERGOOD, the piece moves between expansive, cold mountain landscapes and the intimate, warmth-filled interiors of shared human experiences. The narrative follows a series of transitions, contrasting a lone hiker on an alpine ascent with communal moments, including storytelling around a campfire and gathering at the back of a vehicle. Utilizing cinematic, live-action techniques, the film balances a crisp, cool outdoor aesthetic with warm, nostalgic interior sequences to frame the brand's presence in both high-performance settings and daily life.

Style

Horizontal, Cinematic, Warm, Nostalgic

Industries
Outdoor & Performance Apparel
Color
Crimson
Beige
Jet Black
Background

House

Context

Brand Film / Corporate Video

Associated creatives

GREATERGOOD
GREATERGOODProduction
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