The North Face

May 2026

The North Face presents 'Anthem :60,' a brand film produced by GREATERGOOD that traverses the balance between high-altitude exploration and quiet, human-centered moments. The narrative cycles between expansive mountain vistas and intimate interiors, emphasizing the intersection of outdoor apparel and personal connection. Employing a cinematic, live-action technique, the film establishes a visual contrast between the stark, cold tones of snowy landscapes and the warm, golden hues of late-night gatherings. By focusing on shared experiences—from the rigors of an ascent to the stillness of a campfire conversation—the piece documents the versatile presence of the brand within its core outdoor and performance apparel market.

Horizontal, Cinematic, Warm, Nostalgic

Outdoor & Performance Apparel

House

Brand Film / Corporate Video