The Infatuation

Apr 2022

The Infatuation’s brand identity project centers on a modular visual system that integrates bold typography with high-contrast color blocks. Developed by Center, the identity leverages a consistent, vibrant palette of blue, yellow, and magenta to translate restaurant recommendation content into diverse commercial applications. The work spans environmental graphic design and digital motion assets, utilizing clean, minimalist layouts that foreground readable messaging. The visual framework incorporates tactile elements alongside direct studio food photography to ground the brand’s digital presence. From outdoor wheat-pasted posters to branded merchandise and social-ready graphic assets, the project maintains a cohesive aesthetic through sans-serif type treatments and distinct iconography like starbursts and megaphones. The execution relies on sharp vector-based design to maintain legibility across varying scales, from urban billboards to intimate plate-level compositions.

Commercial, Graphic

Typography