good light: Brand Identity

May 2021

Good light’s brand identity project establishes a visual language centered on the intersection of skincare and celestial-inspired design. The brand identity leans into a minimalist aesthetic, utilizing clean typography and structured iconography to define its product range. Photography by Grace Bukunmi highlights the milky textures and geometric forms of the skincare line, often set against soft gradients and ethereal, natural light environments. The product packaging incorporates intricate collage elements, including botanical and entomological illustrations, to create an atmospheric, artistic feel. Graphic design by Center complements this approach, employing a restrained grid system and crisp vector graphics. The visual execution balances commercial clarity with a curated, earthy palette that shifts between warm pinks and cool blues. The resulting identity maintains a consistent, balanced presence across packaging, digital icons, and promotional assets.

Horizontal, Commercial, Clean

E-commerce / Product