good light
Brand Identity
Brand
ProjectBrand Identity
Date
May 2021
Description
Good light’s brand identity project establishes a visual language for the skincare brand through a blend of product photography and graphic design. The aesthetic leans into a minimalist framework, utilizing soft gradients and diffuse natural light to define the packaging and product range. Photography by Grace Bukunmi highlights the fluid textures and botanical motifs associated with the brand, while Center provides the supporting graphic design. The system incorporates custom typography and structured iconography, juxtaposing clinical, clean layouts with atmospheric, celestial elements.
Style
Horizontal, Commercial, Clean
Industries
Skincare
Color
Pure White
Context
E-commerce / Product
Associated creatives
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