The Guardian: Fun Run
Brand
Date
Jan 2025
Description
The Guardian’s campaign, Fun Run, presents a narrative-driven look at a rain-soaked cross-country event. Through a documentary aesthetic and live-action technique, the project captures the grit of the environment, utilizing natural light to emphasize the endurance of the runners as they navigate a muddy park course. The film leans into a cinematic, monochrome palette that enhances its realistic tone. Production support was provided by Outsider Editorial, with representation handled by Rabbit.
Style
Documentary, Horizontal, Cinematic, Monochrome
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Beige
Background
Park
Context
TVC / TV Commercial
Associated creatives
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