The EY Foundation
Social Mobility
Brand
ProjectSocial Mobility
Date
Dec 2024
Description
The EY Foundation’s 'Social Mobility' campaign offers an authentic look at the everyday experiences of young people within educational and urban settings. The project leans into a documentary aesthetic, utilizing natural light and live-action techniques to frame the narrative. Developed in collaboration with Ogilvy UK and The Sweetshop Films, the film captures a series of vignettes focusing on aspiration and daily life. Post-production and sound design were handled by tenthree, ensuring a clean, polished finish that maintains the film's observational tone.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Burgundy
Pure White
Background
Retail Store
Context
Brand Film / Corporate Video
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