Logo
Grey product packaging for The Drop Store featuring bold typography, nutrition facts, and accent labels in orange and blue.
Graphic design brand identity layout featuring packaging templates and product labels on a solid grey background
Monochrome packaging die-cut template layout with white line art on grey background for The Drop Store
Transparent plastic packaging containing yellow corn pieces arranged in a circular flower shape with brand text and price.
Futuristic transparent packaging designs for household items and food on a grey studio background
The white text logo of The Drop Store set against a solid neutral grey background.
Transparent blister pack shaped like a pizza box holding eight triangular yellow pill pods with red centers against grey
A 3D rendered smartphone displaying a UI interface with a wrapped potato product for The Drop Store brand identity.
Graphic design color palette infographic with three columns for drought, flooding, and pollution on a solid grey background
Transparent acrylic display box containing a large cylindrical toilet roll package with printed typography and branding elements.
A wedge of yellow cheese shaped like a pharmaceutical blister pack against a grey background with graphic typography.
A single yellow potato sealed inside clear branded plastic packaging with typographic labels.
Graphic design brand identity layout with grey background featuring text, an orange control tag, and a yellow certification document.
Repeated typographic pattern featuring hexagonal outlines and environmental messaging in white on a grey background
Close-up 3D render of yellow cheese on a patterned metallic blister pack against a grey background
Clear plastic blister pack containing triangular yellow cheese-like pieces arranged in a circle on a grey studio surface.
Tablet displaying a 3D rendered graphic of yellow corn kernels encased in a translucent, crinkled vacuum-sealed plastic bag.
Close-up of a clear plastic water storage bag featuring graphic labels, a circular valve, and textured contents inside against a grey background.
Grey product packaging for The Drop Store featuring bold typography, nutrition facts, and accent labels in orange and blue.
Graphic design brand identity layout featuring packaging templates and product labels on a solid grey background
Monochrome packaging die-cut template layout with white line art on grey background for The Drop Store

The Drop Store Brand Identity 2023

About

The Drop Store brand identity project redefines retail aesthetics through a clinical, minimalist lens. Developed by PLANT and Leandro Beltran, the work blends high-precision graphic design with advanced 3D rendering to transform everyday CPG items—from produce to household essentials—into conceptual, vacuum-sealed artifacts. The visual language relies on a neutral grey palette, punctuated by high-contrast orange and turquoise labels, and a consistent, utilitarian typographic hierarchy. Central to the project is the synthesis of technical data and commercial packaging. Each asset, whether a static render or motion graphic, employs clean vector lines and modular layouts to display nutrition facts and weight specifications. By integrating complex iconography and geometric patterns, the work adopts a futuristic tone that bridges the gap between traditional food packaging and laboratory-grade product visualization.

Brand

The Drop Store

Credits

PLANT
Graphic Design
Leandro Beltran
3D

Industries

CPG / Packaged Food

Styles

CommercialCleanMinimalist

Techniques

3D render / CGI
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