H&M

Sep 2026

H&M presents The Denim Upgrade, a focused fashion editorial project exploring contemporary menswear through layered workwear and classic silhouettes. The series captures a range of denim ensembles, from relaxed-fit trousers and matching jackets to more structured leather and denim pairings, set against a minimalist white studio backdrop. Photographed by Carlos Garcia with fashion direction by Hilda Sandström, the imagery employs clean studio lighting to emphasize the texture and detail of each garment. Featuring model Deepak Gupta, the portrait series leans into editorial aesthetics while maintaining a sharp focus on garment construction and seasonal layering.

Editorial, Vertical, Clean

Natural light

High Street Fashion

White Seamless

Advertising Campaign