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Brand
H&M
ProjectThe Denim upgrade
Man wearing a brown denim jacket, matching trousers, and a cap in a clean studio setting

H&M The Denim upgrade 2026

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Hilda Sandström
Hilda SandströmFashion Director
Deepak Gupta
Deepak GuptaModel

Tags

man wearing brown denim jacketbrown denim jacketdenim jacketman in brown trousersbrown trousersman wearing capbaseball cap

Description

This studio photograph features model Deepak Gupta for H&M's project titled The Denim Upgrade, captured by photographer Carlos Garcia with fashion direction by Hilda Sandström. The subject stands centrally within a minimalist white studio set, wearing a dark brown denim jacket, matching relaxed trousers, a dark baseball cap, and black shoes. Soft directional studio lighting accentuates the textured fabric and clean lines of the workwear-inspired ensemble.