
H&M The Denim upgrade 2026
About
This studio photograph features model Deepak Gupta for H&M's project titled The Denim Upgrade, captured by photographer Carlos Garcia with fashion direction by Hilda Sandström. The subject stands centrally within a minimalist white studio set, wearing a dark brown denim jacket, matching relaxed trousers, a dark baseball cap, and black shoes. Soft directional studio lighting accentuates the textured fabric and clean lines of the workwear-inspired ensemble.
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Background
White Seamless
Context
Advertising Campaign