La Mer

Sep 2026

La Mer's project The Concentrate Confessions is a beauty and skincare editorial campaign that focuses on intimate, candid routines within a domestic setting. The series features portraits of Mary Phillips, captured in various soft-lit interiors, emphasizing a clean aesthetic and personal connection to the product. Photographer and director Amanda Louise Macchia employs a consistent visual language across the collection, utilizing natural light and warm tones to highlight textures in both skin and attire. The imagery captures reflective moments at vanities and desks, incorporating product placement through editorial storytelling. Each portrait leans into a clean, minimalist style, framing the subject with soft-focus backgrounds and natural styling.

Vertical, Warm, Clean

Natural light

Skincare

Advertising Campaign