The Children's Place

Jul 2026

The Children's Place presents 'Yes Day,' a high-energy back-to-school commercial that captures children transitioning into the new academic year with active, outdoor play. The spot leans into an upbeat, kinetic pace, utilizing live-action technique to showcase the brand's latest apparel and school-ready accessories in a park environment. Developed by the agency OBERLAND with production handled by Apostrophe, the project uses vertical framing and bold graphic overlays to highlight school trends. The execution relies on natural light to emphasize the movement and playful energy of the cast as they engage in a variety of school-related activities.

Vertical, Commercial, Action, Warm

Department Stores

Back to School

Park

Advertising Campaign