The Children's Place
Yes Day
Brand
ProjectYes Day
Date
Jul 2026
Description
The Children's Place presents 'Yes Day', a high-energy commercial campaign designed for the back-to-school season. The project features a series of active vignettes showcasing children in casual wear and school uniforms, set against a bright, outdoor park backdrop. Produced by Apostrophe with creative direction from agency OBERLAND, the film utilizes live-action technique and fast-paced framing to highlight current apparel trends. The work leans into a vibrant aesthetic, supported by bold graphic overlays that frame the action.
Style
Vertical, Commercial, Action, Warm
Industries
Department Stores
Event
Back to School
Background
Park
Context
Advertising Campaign
Associated creatives
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