The Broad: Mother & Daughter | 30" | 16:9
Brand
Date
Apr 2026
Description
The Broad presents a 30-second campaign spot titled Mother & Daughter, a documentary-style look at the museum experience. The production, helmed by GREATERGOOD, focuses on the shared exploration of contemporary galleries. The film utilizes a live-action technique to capture candid moments, emphasizing the connection between the subjects as they move through clean, exhibition-filled spaces. The visual language relies on observational framing to document the interaction between the pair.
Style
Documentary, Horizontal, Clean
Industries
Background
Gallery
Context
Brand Film / Corporate Video
Associated creatives
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