The Beauty Chef
Glow Campaign 25
Brand
ProjectGlow Campaign 25
Date
Jan 2025
Description
The Beauty Chef presents the Glow Campaign 25, a commercial skincare and beauty project. The work leans into a minimalist aesthetic, pairing natural skin textures with vibrant red accents and botanical ingredients to tell a story of wellness. Photographer Bec Parsons captures a series of portraits and macro product shots that utilize clean, soft lighting. Fashion stylist Rachel Wayman curates the props and apparel, while hair and makeup artist Linda Jefferyes maintains a polished look across the imagery. The campaign maintains a consistent, minimalist visual language throughout.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Skincare
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
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