The Athletes Foot
Wife Carrying
Brand
ProjectWife Carrying
Date
Dec 2024
Description
The Athletes Foot campaign, Wife Carrying, leans into the intersection of personal relationships and athletic activity. The commercial spot follows a couple navigating their history by shifting from domestic living room settings to dynamic outdoor sequences. Developed by agency BMF Sydney, the project utilizes live-action technique and natural light to capture candid interactions. Production was handled by Good Oil, with VFX and post-production by Fin Design + Effects.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Color
Medium Grey
Navy
Pure White
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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