The Athletes Foot
Wife Carrying
Dec 2024
The Athletes Foot campaign, Wife Carrying, takes a lighthearted look at relationship dynamics, exploring how couples navigate friction through shared athletic pursuits. The spot follows a duo as they recount their past challenges and transition from sedentary domestic moments to high-energy activity. Produced by Good Oil, with agency and creative support from BMF Sydney, the project utilizes live-action technique to capture the transition from indoor living spaces to outdoor running routes. Post-production and VFX were handled by Fin Design + Effects, maintaining a consistent aesthetic across the suburban settings. The narrative leans into a clean, natural light visual style, focusing on the functionality of athletic apparel and footwear within the context of everyday movement.
Horizontal, Commercial, Clean
Natural light
Sportswear
Residential Building
TVC / TV Commercial
