The Animals
Launch Campaign
Brand
ProjectLaunch Campaign
Date
Jan 2022
Description
The Animals debut their identity with a launch campaign that explores conceptual symmetry through a series of editorial diptychs. Each image places a dog alongside a human subject, drawing visual parallels through matching accessories, textures, and silhouettes against a clean, neutral backdrop. Photographed by Georges Antoni, the campaign leans into a minimalist aesthetic to highlight the shared stylistic features between the pair. Creative direction by Justin Woo anchors the series, while styling by Sarah Starkey and hair by Daren Borthwick underscore the polished, symmetrical composition of the work.
Style
Editorial, Horizontal, Clean
Industries
Luxury Fashion Houses
Background
Grey Seamless
Context
Advertising Campaign
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