The Animals: Launch Campaign
Brand
Date
Jan 2022
Description
The Animals Launch Campaign introduces the brand through a series of editorial diptychs that explore visual symmetry between human and canine subjects. Photographer Georges Antoni captures these pairings against a clean grey background, utilizing consistent studio lighting to highlight textures and formal parallels between models and animals. The project features styling by Sarah Starkey and hair by Daren Borthwick, with makeup provided by Linda Jefferyes and production by The Artist Group. Each composition emphasizes a polished, conceptual aesthetic that draws direct comparisons between the subjects' features, accessories, and grooming.
Style
Editorial, Horizontal, Clean
Industries
Background
Grey Seamless
Context
Advertising Campaign
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