Lacoste: Tennis Ballerina F/W 26 campaign

Oct 2026

Lacoste presents the Tennis Ballerina F/W 26 campaign, a series of images exploring the intersection of traditional athletic apparel and contemporary footwear. Photographer Zoë Joubert captures the collection through a commercial lens, utilizing clean studio lighting and minimalist framing to highlight the textures of the apparel and the technical construction of the footwear. The series features a mix of portraiture and product-focused shots. Across the campaign, the imagery leans into a neutral, polished aesthetic, emphasizing the brand's heritage via subtle detailing such as the embossed crocodile logo. The campaign utilises a restrained white backdrop, punctuated by green accents that reference the label's sport-centric origins.

Commercial, Clean, Vertical

White Seamless

Advertising Campaign