TEKES: Brand Identity

Sep 2023

TEKES marks its entrance into the fragrance and beauty space with a clean, minimalist brand identity that centers on the intersection of ritual and design. The project utilizes a monochrome palette and sharp typographic contrasts, with a logo wordmark serving as the primary anchor across both digital and physical touchpoints. The visual system extends from packaging design featuring bold serif lettering and embossed details to a cohesive e-commerce presence. Executed with a focus on commercial clarity, the identity employs a mix of soft natural light and direct flash photography to differentiate between product-focused imagery and editorial lifestyle content. Graphic design for the project was provided by Peach Blossom.

Commercial, Clean, Horizontal