TEKES

Sep 2023

TEKES unveils its brand identity, a project centered on minimalist aesthetics and sophisticated fragrance presentation. The visual language utilizes a monochrome palette, pairing stark black glass vessels with crisp white typography. The execution leans into clean, natural light to emphasize texture, from embossed packaging details to the material quality of the glassware. The project incorporates a full suite of brand assets, including product photography, editorial-style imagery, and UI design for e-commerce. Graphic design was led by Peach Blossom, who developed the wordmark and packaging, centering the typography against high-contrast backgrounds to establish a refined market presence. The design balances precise, serif-led branding with a minimalist approach to product presentation.

Commercial, Clean, Horizontal

Fragrance