TEKES Brand Identity 2023

Description

This graphic design piece for the TEKES brand identity showcases bold, elegant black serif typography centered against a vibrant, solid cobalt blue background. Above the main logo text, smaller capitalized sans-serif text reads bougie parfumee, fragranced candle, and made in france. Below the central wordmark, an additional paragraph of text explains that tekes, hebrew for ceremony, is an embodiment of the rituals, reflections, and moments of intentional self-care. The composition is clean, striking, and minimalist, emphasizing strong typographic contrast and sophisticated branding.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

Solid Colour

Context

Advertising Campaign