Teen Vogue, Fitbit: Higher Ground
Brands
Date
Mar 2023
Description
Teen Vogue and Fitbit join forces for Higher Ground, a fashion-focused project that leans into natural aesthetics and documentary-style framing. The piece captures a series of intimate moments set within a sun-drenched forest, focusing on quiet activity and outdoor movement. The execution relies on live-action techniques and natural light to maintain a clean, grounded visual language. Underhill oversaw production, with music and sound design also provided by Underhill.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Color
Forest Green
Scarlet
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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