Teen Vogue
Vote 2020 PSA
Brand
ProjectVote 2020 PSA
Date
May 2023
Description
Teen Vogue leads a voter engagement effort with its Vote 2020 PSA, a digital-first public awareness project designed to encourage civic participation. The creative features individuals speaking directly to camera, interspersed with editorial cutaways of crowds and symbols of national significance. Produced by Golden Projects, the campaign utilizes a clean, live-action technique to maintain a direct connection with the viewer. The aesthetic is defined by vibrant studio backgrounds, pink drapery, and floral accents, balancing a formal call-to-action with a distinct visual identity.
Style
Vertical, Commercial, Clean
Industries
Public Awareness
Color
Navy
Burgundy
Off-White
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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