Fitbit, Vogue: Higher Ground
Date
May 2025
Description
A collaborative film project between Fitbit and Vogue, 'Higher Ground' explores the intersection of movement and mindfulness within an outdoor setting. The piece highlights a connection to nature through a series of tranquil, live-action vignettes. Utilizing warm, cinematic framing and the soft glow of the golden hour, the project leans into a natural aesthetic. The production by Underhill captures the interplay of dappled sunlight and forest landscapes to establish a grounded, serene atmosphere.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Crimson
Forest Green
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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