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Teatro Eslava: Brand Identity

Date

May 2022

Description

Teatro Eslava launches a refreshed brand identity developed by Grávita, spanning a wide array of out-of-home media and collateral. The project anchors the historic venue's visual language through bold typography and a vibrant, color-blocked grid system that integrates modern digital screens with the building's stone architecture. Across street-level posters and digital displays, the campaign utilizes a clean, graphic aesthetic to promote upcoming events. Supporting assets, including minimalist circular stickers and coasters, further extend the brand's vector-based design system through contrasting color palettes and custom monogram typography.

Style

Clean, Horizontal, Commercial

Techniques

Typography

Context

Out of Home (OOH)

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