TD Bank
Own It
Brand
ProjectOwn It
Date
Dec 2024
Description
TD Bank presents 'Own It,' a commercial spot that explores the intersection of modern finance and large-scale cinematic production. The project highlights the ease of fractional stock trading, framed through a narrative that shifts between a contemporary studio environment and a high-energy medieval castle battle. Produced by Soft Citizen and Tuna+Icon Serbia, the film employs a mix of live-action technique and complex VFX to contrast the protagonist's digital interaction with her surroundings. The visual language relies on dynamic camera movements and elaborate set design to bridge the gap between historical spectacle and modern investment tools.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Banking
Color
Navy
Beige
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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