TD Bank: Own It

Brand

Date

Dec 2024

Description

TD Bank’s 'Own It' commercial positions investment tools within a high-contrast visual narrative, bridging modern digital functionality with theatrical production. The project leans into a cinematic aesthetic, contrasting a clean, static interview-style setup with an elaborate, period-accurate medieval castle environment. Produced by Soft Citizen and Tuna+Icon Serbia, the film utilizes live-action technique alongside extensive VFX, transitioning the talent from a minimalist green screen stage into a chaotic, battle-ready setting. The spot emphasizes the agility of mobile stock purchasing by juxtaposing the woman’s interaction with her device against the active, large-scale production elements of the fantasy set.

Style

Horizontal, Cinematic, Clean

Techniques

VFX / visual effects

Industries

Banking

Color

Navy

Beige

Pure White

Background

Set-dressed