Target
Lilly Pulitzer
Brand
ProjectLilly Pulitzer
Date
May 2026
Description
Target's collaboration with Lilly Pulitzer manifests as a high-energy commercial spotlighting a vibrant, upscale social gathering. The film focuses on the collection’s signature bold patterns and colorful textiles, set against a backdrop of luxurious interior design and high-spirited movement. The production leans into a saturated aesthetic, employing dynamic camera movement to follow a diverse cast of guests through a residence. With an emphasis on celebratory visuals and warm, crisp lighting, the campaign leans into a polished, festive atmosphere. Music and sound design for the project were provided by Heavy Duty Projects.
Style
Horizontal, Commercial, Saturated, Warm
Industries
High Street Fashion
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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