Target

May 2026

Target's collaboration with Lilly Pulitzer manifests as a high-energy commercial spotlighting a series of celebratory party scenes. Set within a spacious, upscale residence, the production leans into a vibrant, saturated aesthetic, utilising warm, live-action techniques to capture a bustling social gathering. The film moves through a series of energetic vignettes, from a formal entryway to interior dance floors, framing the collection's signature patterns against a polished, lively backdrop. With sound design and music production by Heavy Duty Projects, the commercial maintains a rhythmic pace, punctuated by confetti showers and fluid camera movement throughout the house.

Horizontal, Commercial, Saturated, Warm

High Street Fashion

Hotel Room

TVC / TV Commercial