Tank Magazine

Feb 2026

In En Famille Gucci at the Table, Tank Magazine crafts a surreal, high-fashion narrative that masterfully balances the heritage of luxury fashion houses with an eccentric, domestic twist. Through a series of meticulously staged portraits, this campaign leans into editorial minimalism and a cinematic visual language to subvert traditional luxury tropes. By juxtaposing vibrant Gucci attire—ranging from voluminous faux-fur coats to intricate floral ensembles—with mundane dining table props and surrealist elements like gingham-draped figures, the project creates a sense of collective contemplation and domestic oddity. The execution relies heavily on deliberate composition and a blend of natural light and soft-light techniques to emphasize the rich textures of leather, fur, and organza. Under the discerning eye of fashion editor and stylist Noemie Schelbert, the visuals achieve a cohesive, storied aesthetic that feels both grounded and dreamlike. Further depth is provided by the precise hair styling of Masashi Konno and makeup by Mee Kee, while casting director Michiel van Maaren anchors the work with a diverse ensemble, including models like Boo Mehmet and Nyanchar Biu. Whether utilizing multiple-exposure techniques to capture motion or stark, high-key studio lighting to highlight architectural silhouettes, the editorial captures a sophisticated tension between the rigid demands of commercial luxury and the fluid, unpredictable nature of a stylized, cinematic narrative.

Editorial

Natural light

Luxury Fashion Houses, Fashion