T: The New York Times Style Magazine MENA
Main Fashion
Jun 2026
In this evocative fashion editorial for The New York Times Style Magazine MENA, titled Main Fashion, creative director Dane Stojanovic and photographer Jake Terrey construct a visual narrative that bridges the gap between high-concept luxury fashion and organic, documentary-style spontaneity. The series leans into editorial minimalism, utilizing the stark, geometric lines of traditional Middle Eastern stone architecture to frame a collection of voluminous, textured garments. Through the lens of an analogue film aesthetic, the work captures a sophisticated interplay between human movement and the quiet, grounding presence of domestic cats interspersed throughout the urban setting. The stylistic execution utilizes natural light to heighten the contrast within the compositions, often employing low-key chiaroscuro techniques to emphasize the sharp silhouettes of oversized tailoring, sheer embellishments, and layered fabrics. With styling by Carmelo Corvaia and makeup artistry by Manuel Losada, the project achieves a cinematic quality that elevates the subjects against weathered, neutral-toned walls. The photography oscillates between structured portraits and dynamic movement, ensuring the subjects appear both statuesque and deeply connected to their environment. By anchoring the avant-garde fashion pieces with the candid, documentary spirit of the stray cats, the team creates a compelling dialogue between modern luxury house aesthetics and the enduring, textured landscape of their surroundings, resulting in a series that feels both timeless and distinctly contemporary in its artistic sensibility.
Vertical, Editorial, Editorial
Natural light, Natural light
Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion
