System System S/S 2025 Campaign 2025

Description

This black-and-white campaign photograph for the System Spring/Summer 2025 collection features two models posed closely together against a clean grey backdrop. The seated female model in the foreground wears a textured fleece sweater and matching trousers, while the model behind her wears a textured white cardigan and a structured statement necklace. Photographed by David Sims and styled by Emmanuelle Alt, the image emphasizes soft lighting and tactile fabric details. Hair styling is credited to Ryan Mitchell and makeup by Lucia Pieroni.

Style

Editorial, Vertical, Monochrome

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign