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Two models posing in textured knitwear against a grey backdrop for System spring summer 2025 campaign photographed by David Sims.

System System S/S 2025 Campaign 2025

About

This black-and-white campaign photograph for the System Spring/Summer 2025 collection features two models posed closely together against a clean grey backdrop. The seated female model in the foreground wears a textured fleece sweater and matching trousers, while the model behind her wears a textured white cardigan and a structured statement necklace. Photographed by David Sims and styled by Emmanuelle Alt, the image emphasizes soft lighting and tactile fabric details. Hair styling is credited to Ryan Mitchell and makeup by Lucia Pieroni.

Brand

System

Project

System System S/S 2025 Campaign 2025

Keywords

two models posingtwo modelsmodels posingtextured fleece sweaterfleece sweatertextured sweaterstructured statement necklacestatement necklace

Credits

Kim Hee Soo
Designer
David Sims
Photographer
Emmanuelle Alt
Fashion Editor/Stylist
Ryan Mitchell
Hair Stylist
Lucia Pieroni
Makeup Artist

Styles

EditorialVerticalMonochrome

Industries

High Street Fashion

Background

Grey Seamless

Context

Advertising Campaign
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