Swarovski Swarovski x Ariana Grande 2025 Capsule Collection 2025

Description

This black and white campaign video features entertainer Ariana Grande modelling crystal jewellery and pearl accessories for Swarovski, directed by Giovanna Engelbert with photography by Mert Alas and Marcus Piggott. The stylistic direction is captured in a classic, high-contrast cinematic register with intimate close-ups highlighting detailed crystal necklaces, earrings, and rings. Behind-the-scenes fitting moments and expressive portraits are interwoven with macro product shots of crystal pendants against neutral backgrounds. The overall aesthetic is polished and glamorous, emphasizing the intricate craftsmanship of the collection through refined monochrome tones and subtle vintage styling cues.