Swarovski Swarovski S/S 2025 Campaign 2025

Description

This dynamic fashion video for the Swarovski S/S 2025 campaign features entertainer Ariana Grande wearing an array of statement crystal necklaces, earrings, rings, and bejewelled sunglasses. Set against a clean white backdrop, the footage transitions between close-up product shots of faceted purple and multi-colored crystals and performance sequences where Grande dances and poses. The styling is elevated with elaborate crystal hair accessories and matching metallic elements. Directed by Mert Alas and Marcus Piggott with creative direction by Giovanna Engelbert and fashion editing by Mimi Cuttrell, the piece combines high-octane pop energy with polished luxury branding.