S.W.A.N.K
An origin short story
Brand
ProjectAn origin short story
Date
Dec 2024
Description
S.W.A.N.K presents An origin short story, a narrative-driven project produced by Carbon Films that explores the brand’s visual identity. The film tracks a journey through an atmospheric interior, following a protagonist in signature branded apparel as he connects with friends in a series of candid moments. Leaning into a cinematic aesthetic, the work employs moody lighting to ground the storytelling in a specific, lived-in texture. The narrative rhythm is punctuated by sequences of cycling and youth-focused motion, maintaining a live-action technique that prioritizes movement and mood.
Style
Horizontal, Cinematic, Moody
Industries
Luxury Fashion Houses
Color
Crimson
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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