SUQQU: THE LIQUID FOUNDATION
Brand
Date
Mar 2024
Description
SUQQU presents a beauty campaign for The Liquid Foundation, captured through a series of close-up portraits. The project leans into a clean, minimalist aesthetic, utilizing natural light to highlight textures and finishes on the skin. Photography by Yusuke Miyazaki emphasizes a high-contrast composition, with subjects framed against a bright blue sky to isolate the makeup application. The execution relies on a warm, analogue film quality, incorporating precise hair and makeup design to communicate the product's finish. The work features hair styling by Kenshin Asano and makeup artistry by Rie Shiraishi.
Style
Vertical, Commercial, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Background
Clear Sky
Context
Advertising Campaign
Associated creatives
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