SUQQU
THE LIQUID FOUNDATION
Brand
ProjectTHE LIQUID FOUNDATION
Date
Mar 2024
Description
SUQQU introduces its latest beauty campaign for The Liquid Foundation, showcasing a polished portrait that highlights the product's finish. Captured under bright natural light, the campaign leans into a clean aesthetic that draws focus to the subject's luminous, dewy skin. The creative direction emphasizes precision, featuring low-angle framing that accentuates facial features against a clear, expansive blue sky. The imagery, captured by photographer Yusuke Miyazaki, incorporates a vertical composition with integrated Japanese typography, utilizing an analogue film sensibility to achieve its signature look.
Style
Vertical, Commercial, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Cosmetics
Background
Clear Sky
Context
Advertising Campaign
Associated creatives
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