Superga
Superga S/S 25
Brand
ProjectSuperga S/S 25
Date
Apr 2025
Description
Superga’s S/S 25 campaign captures a high-energy, court-side aesthetic, grounding the seasonal collection within the visual language of tennis. Through a series of editorial portraits and dynamic motion shots, the work utilizes natural light and the earthy palette of a red clay court to highlight the footwear. Photographer David Gomez Maestre and fashion stylist Virginie Benarroch lean into a warm, textured look, incorporating techniques such as high-speed freeze-frame imagery to emphasize movement. With casting led by Emilie Åström and Oliver Ress, the campaign features models Luka Tesic and Timo Pan, focusing on tactile details and a vibrant, sun-drenched mood.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Color
Scarlet
Pure White
Background
Road
Context
Advertising Campaign
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